We added a product that we've been looking for ourselves, for years: the better, greener kind of perfume, that does not smell too... green ;-) Very happy to introduce Baron Bishop, a project of a Milanese mother and son.
We already had our own favourite skincare products, make-up and deodorant in store, we just needed perfume still, to complete our morning routine. We were contacted by this small, Milanese brand, liked the story and when we received the testers, we fell in love!
Their essences are composed with a mixture of natural ingredients and safe synthetic molecules. Baron Bishop's main supplier, Firmenich, is leading the safe synthetic industry through the use of white biotechnology and green chemistry. A bright and sustainable future for the fragrance world!
These perfumes do not contain alcohol (only the tiny tiny amounts that are naturally present in some of the ingredients). So perfect for those who do not tolerate this pretty irritating and dehydrating ingredient.
For the packaging, they teamed up with other Italian entrepreneurs. The cardboard box is made with Favini’s ‘Citrus Crush Paper’. It is composed by a mixture of orange residues (up to 15%), FSC virgin fibres and FSC certified post-consumer fibres. The paper is produced at Favini’s Rossano Veneto plant near Venice, using their very own electricity from their hydroelectric plant. Using organic residues relieves pressure on forest resources. And on top that, we think the packaging looks beautiful, a really pretty gift!
The perfume caps are made with Urochem, a thermoset resin which is not derived from petroleum. This material is created from a combination of natural gas and plant cellulose (up to 30%) extracted from FSC certified forests. In comparison to a petroleum-based plastic such as PP, the production of Urochem has a lower carbon footprint (35% less), lower water consumption (82% less) and a lower level of energy consumption (93% less). AND: all components of the bottle can be removed and disposed in the correct manner.