Studio Roof

Poetry in Imagination

Studio ROOF started with the lives of Romy and Ilya as parents of three. It was observing the creative and colourful outcomes between them and the children that originated the first products. That reaffirmed their belief that imagination and playfulness are not only connected to childhood but are a key element that pervades every aspect of life, at all ages.

The starting point is paper, a material with infinite possibilities. Through the filter of imagination, a world unfolds in cardboard products – masks, birds, insects, cities, sea animals, earth creatures and many more, telling stories about the beauty that lies in nature, fantasy, art and people.

Since nature plays such an important role in Romy and Ilya's story and daily lives, the products are made from recycled cardboard and coloured with plant-based vegetable inks, their way of contributing to the environment. Since the summer of 2022, Studio ROOF is producing locally, so the 'Amsterdam made!' logo is proudly put on all packaging ever since.
In addition, every design made represents a new tree planted every year through the Trees for All foundation.